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Mariah Carey Said “It’s Time”: Christmas Content Is Back With 105M+ Views

November 1 kicked off the Christmas content frenzy, pulling in 105M+ views across five videos. From Mariah Carey's branded post to creators' festive skits, here's how brands can get in on the holiday hype before December rolls around.

6 November 2026 2 min read

Mariah Carey Said “It’s Time”: Christmas Content Is Back With 105M+ Views

TL;DR

Trends
November 1st Christmas kickoff
Views
105M+ combined views across 5 videos
Format
Different Christmas-themed posts tied together by the same date.
Why It Works
A familiar date gives creators and audiences a common reason to join the Christmas conversation.
Use It When
You're planning an early Christmas campaign or looking for a timely moment to team up with creators.

What is this trend about

Christmas season is officially back! And who better to kick things off than Mariah Carey herself?🤩🎄

Her November 1st post pulled in 40.6 views, while four other creators joined the early celebrations with their own Christmas-themed skits. Together, these five videos reached an impressive 105M+ views in just two days.

Here’s how the numbers stack up:

Video analytics

5 selected videos · Highest views first

Video Views EngagementLikes
mariahcarey
Profile ↗ View video ↗
40,200,00027.6%8,700,000
rezlebronrayjames
Profile ↗ View video ↗
33,700,00025.9%7,400,000
janeinsane_
Profile ↗ View video ↗
10,700,00017.3%1,700,000
jeffandsophia
Profile ↗ View video ↗
8,300,00022.8%1,600,000
the_real.ryan
Profile ↗ View video ↗
3,500,00010.4%349,400

What’s interesting is that these videos don’t follow one particular format. Some lean into Christmas jokes and skits, while others simply join the excitement around the date.

The common thread? Everyone seems ready to bring out the Christmas decorations a little earlier this year.

M @mariahcarey
Views 40.2M Shares 2.3M Likes 8.7M
R @rezlebronrayjames
Views 33.7M Shares 1.3M Likes 7.4M
J @jeffandsophia
Views 8.3M Shares 292.1K Likes 1.6M

While creators were busy bringing their own Christmas energy to TikTok, one brand had already found its way into the celebration.

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