TL;DR
- Trends
- Creator-led Black Friday promotion.
- Views
- 3.1M+ combined views across 7 videos.
- Format
- Creators post their usual content with the same promotional caption.
- Why It Works
- The promotion fits naturally into the content creators already make, allowing them to maintain their usual style while giving the brand consistent visibility.
- Use It When
- You want to plan a seasonal sale or product promotion that needs multiple creators without requiring a unified campaign format.
What is this trend about
Black Friday is just around the corner, and some brands are already getting their promotions out there.
One approach worth looking at comes from Aelfric Eden, which tapped into creators’ existing content styles instead of asking them to follow a specific trend.
From a pole dance video, a dance clip, and a lip-sync-to-camera post. What do they have in common?
The same caption promoting Aelfric Eden’s Black Friday Sale!😆
@poledance_charlotta
original sound - bloomspin
Comments
- D
dariks35 4w ago
зеркало
7.6K
- _
_996822 4w ago
что мне нужно чтобы я не видела в телефоне
2.9K
- I
izzy_hi5 4w ago
Why does it look so funnnn
800
- Y
yxrn077 4w ago
i think that's daily thats why he isnt reacting
288
- A
afra21372 4w ago
Я одна заметила что там человек лежит. 😳
205
- L
lie.mimi2000 4w ago
adhd gf calm bf
34
- U
user6919616458771 4w ago
For a sale? Looks like I got what I need
28
- D
darkrodfr 4w ago
Le corps de rêve
11
1.4M 
4.6K 
130.6K @joelknockedd
original sound - ੈ✩‧₊˚ scarlett ⋆.ೃ࿔*:･
252.2K 1.2K 32.8K @felixbrngs
original sound - joguroot
Comments
- B
belleamigaa 4w ago
o siya sige, magaling ka talaga
21
- L
lzayx.ien 4w ago
literal bringing me back into my old me 🔥
7
- N
naurf4ida 4w ago
galing
4
- J
jeykey0207 4w ago
grabe ang gaan ng footwork
3
- D
def_n0tyurr.kylie 4w ago
you have the same pants as jon ray's
3
- L
lee_suhoo5 4w ago
galing
2
- J
j.eunie_ 4w ago
it's a 10 for me
2
- S
shahanna_m 4w ago
Paturo po huhu
1
197.0K 1.4K 25.2K Aelfric Eden partnered with three creators from different content niches. Across seven videos, all creators used the same caption:
"Check out @aelfriceden_official for their Black Friday Sale".
Two of the dancers' posts also included a 15% discount code. Each creator kept their usual content format and sound, with no shared trend or branded video concept.
The sale itself wasn't mentioned in the videos. Viewers encountered the promotion through the caption.
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