5 Contrarian Hooks That Make People Stop Scrolling

What is this trend about

Agreeing with everyone won't always get you noticed. Sometimes, saying the opposite is what makes people stop scrolling.

That's the idea behind contrarian hooks. By challenging common beliefs, questioning familiar opinions, or calling out misconceptions, creators give viewers a reason to pause and hear them out.

We found five contrarian hooks that have pulled in 17.6M+ combined views.

From casual unpopular opinions to expert-backed industry call-outs, each one takes a different approach to making viewers stop and listen.

Five types of contrarian hooks to try:

• Unpopular Opinion: Challenge a Common Preference

Hook: "I don't understand people who hate soup."

This hook challenges a familiar preference without being too confrontational. It's a low-stakes opinion that viewers can easily relate to, agree with, or disagree with, making it an easy conversation starter.

@

@tinekeyounger

original sound - Tini👩🏼‍🍳🔥

1.2M 158.5K 3.9K 3.4K 3.6K

Comments

• R

  roacha13 2mo ago

  I eat soup when its 110° outside.

  17.6K

• K

  knorr 2mo ago

  never trust a soup hater

  3.5K

• H

  hotgirlmeggie 2mo ago

  My Cajun potato soup is so fkn good I could eat that every day 🤣

  2.6K

• M

  macie_8888 2mo ago

  Is cereal a soup?

  343

• N

  nelly8nellz 2mo ago

  I just hate the idea of having liquid as a meal, especially when I’m hungry

  291

• M

  maariiissolll 2mo ago

  I hate the texture of pie crust 😭

  271

• A

  amandamahady627 2mo ago

  I’d live on soup and bread if I could

  69

• O

  oopsiesdoopsiesss 2mo ago

  I legit have NEVER enjoyed any soup. Not one singular. I don’t like thick or thin soups. I don’t eat meat. We exist I swear😳

  36

T @tinekeyounger

1.2M 3.4K 158.5K

For brands, this approach can be used to challenge everyday preferences in a fun way.

Food brands, for example, could open with statements like "I don't understand people who skip breakfast" or "Cold pizza is actually better."