TL;DR
- Trends
- Fitness creator Jaden Levin turns awkward flirting clips into hooks for his workout videos.
- Views
- 898K+ average views, with recent videos reaching 225K, 529K, and 737K views.
- Format
- Open with an awkward clip, greet someone by name at the gym, then deliver a workout lesson with word-by-word captions.
- Why It Works
- The unexpected opening grabs attention and gives viewers a reason to stick around for the fitness lesson.
- Use It When
- You want to make educational or tutorial content more watchable with a story-first opening.
What is this trend
Nothing says “smooth operator” like watching a guy completely fumble his shot with a girl.
But for fitness creator Jaden Levin, these awkward moments make the perfect video opener. He lets the cringe play out, greets someone at the gym, and then gets down to business with a workout lesson.
744.8K
1.4K
28.6K540.4K3.1K46.8K465.2K2.1K27.8KThe formula
You can try this format by following Jaden’s approach to his whole video:
- First, open with a short, attention-grabbing clip that sets up a story.
- Then, introduce the main topic through a repeatable hook.
- Lastly, deliver the workout tip, tutorial, or explanation. Just adjust it based on your niche.
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