TL;DR
- Trends
- Art the Clown makeup and costume transformation.
- Views
- 54.4M+ combined views from 5 videos listed.
- Format
- Full Art the Clown makeup transformation from barefaced to dolled up.
- Why It Works
- The usage of the same song in every content, iconic character, and terrifying visual makes people stop scrolling and see how the creator applies the makeup or removes it.
- Use It When
- You want to make Halloween-themed content with views guaranteed every year.
What is this trend
Halloween is coming in two weeks, and you don’t have a content plan yet? At least for scary makeup content?
Here, here. This evergreen content might be the one you’re searching for.
Do you remember Art the Clown from the Terrifier movie?
Surprisingly, we found that every year from 2024 to 2025, viewers still give Art the Clown makeup transformations their attention.
Look at these videos. These were uploaded back in 2024.
14.6M 
87.8K 
2.1M 4.4M 22.2K 606.7K Yet these were uploaded in 2025.
15.6M 54.7K 1.6M 4.3M 2.6K 554.4K Those videos use the same format: makeup transformation from bare face to the result. Uploaded in two different years, but they still got 54.5M+ combined views.
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