TL;DR
- Trends
- 2003 to 23 Birthday Candle birthday content trend
- Views
- 6M+ combined views from 5 listed videos in a span of a week
- Format
- Single clip of creator taking out the 00 candle from 2003, making it 23 + trend-specific sound
- Why It Works
- The immediate action makes viewers stop scrolling, while the sound makes the similar content recognizable
- Use It When
- You want to make birthday or anniversary content with your birthday cake
What is this trend
What are the must-have items for your birthday celebration? Gifts? Surprises? Birthday cake? 🎂
If you love birthday cake and have yet to celebrate your 23rd birthday this year, you might not want to skip this viral trend.
@kkristenharris
original sound - Nela Jordanova 🩷
2.4M 
1.2K 
116.8K Take out the 00 out of the 2003, and voila!
The immediate action of taking out the candle means the viewers didn’t even have the time to know what happened and stay to find out.
@emilyharmss
original sound - Nela Jordanova 🩷
1.9M 575 55.0K And when they watched till the end, something finally added up:
“Wait, this is clever!”
Because not everyone can celebrate their birthday with this kind of coincidence, right?
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