TL;DR
- Trends
- Ref Mike content format and strategy
- Format
- Cut-to-cut content reaction
- Why It Works
- New format on reaction content, as well as the momentum matches
- Use It When
- You want to turn trending clips into a repeatable series without having to create a new concept from scratch
What is this trend about
Reaction content? Basic. But refereeing content?
Ref Mike took this seriously with his content format.
Instead of doing a basic reaction or commentary for trending videos, he set his own referee rules and did the commentary based on them.
kingmikethe2nd
original sound - kyanonymous - Oldies But Goodies
Comments
- L
lripley28 3w ago
“Bro pass me the calculator”
1.3K
- S
sentinel_filmreviews 3w ago
No curveball, no change up, just straight fucking gas
617
- F
ferasjalal63 3w ago
London After 9pm
374
- L
lowwz.0 3w ago
"can you pass me the screwdriv-"
219
- K
kushinadalucyna1 3w ago
“Hey dad can you pass the screwdriver”
51
- F
foidslayer_555 3w ago
Come back at 9:00 sharp Comes back at 9:01
41
- H
ha236599 3w ago
Getting tf out of their
25
- O
olivvieer 3w ago
'pens'? I thought you were talking about barca 26/27 for a sec
13
295.4K 
3.2K 
51.7K He establishes the rules and is literally doing a whole commentary series based on them. Now, every trending video he reacts to looks like a sports game.
This tight format also allows him to strengthen his personal branding. He doesn't step out of character to tell viewers what's funny or explain what he's doing; he lets the viewers judge it for themselves.
951.4K 24.1K 109.0K 2.5M 125.9K 318.5K 1.7M 57.6K 236.5K The consistent content format also makes his videos easy to recognize despite his other content formats, setting the bar for other reaction/commentary creators.
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