Dating App Content Ideas: 3 Viral Relationship Trends

TL;DR

Trends: Three formats based on ex jokes, relationship jealousy, and playful adoration.
Views: Twelve videos combined reached 117.8M+ views.
Format: A solo lip-sync, a scripted relationship POV, and a visual routine set to Lady Gaga’s Paparazzi.
Why It Works: Each format draws on relationship clichés viewers already understand.
Use It When: You want relatable campaign content for dating apps.

What is this trend

There are three trends with different formats. They all start with a familiar relationship dynamic. Creators turn common situations into content, from ex jokes and jealous girlfriend stereotypes to playful couple interactions.

“Leaving an Ex for Extra Money” Trend

Creators lip-sync to a 12-second voice clip with the “leaving an ex for extra money” sound. The sound is actually named Shake It To The Max (Done With Ya Ex) by MOLIY, Silent Addy, and Gladdest. Creators also add some gestures like a hand wave and a finger rub to emphasize the sound message:

If you're done with your ex, move on to the next

The only ex I want is extra money

No extra stress, no extra worries

Across all four videos, we’ve found a pattern in the format:

The audio and gestures remain most likely the same, with each creator putting their own version on the content.
The format relies on facial expressions and timing rather than dialogue or a complicated setup, making it easy to recreate in a solo video.

Dating apps can use this format to joke about upgrading from a bad match to a better one. The format already does most of the storytelling, so brands only need a simple twist that fits the joke.