Two Dishes, Two Cultures: How Danny Kim’s Cooking Content Became a Battleground

TL;DR

Trends: Danny Kim’s two-way cooking content strategy
Views: 4.27M average views per video on a 5.5M-follower account with an 8.39% engagement rate
Format: Two cooks from different ethnicities and their cooking style and output on a dish or a main ingredient.
Why It Works: The flag above the cooks served as a team representation. Viewers took a side and compared every step and output of the dish.
Use It When: You want to spark viewers' attention by mentioning a nationality flag and keep their focus to the end of the video.

What is this trend

What’s your favorite cooking battle show? Is it MasterChef, Hell’s Kitchen, or even Culinary Class War?

One thing that makes those shows addictive is how we are constantly picking our side and putting our bet on who’s gonna be the top cook this time.

If you missed those thrilling feelings of cooking shows, this creator brings it for you in a nugget-sized cooking competition.

dannygrubs

@dannygrubs

dannygrubs

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Danny Kim is a creator who focuses on the cooking niche. Since he is Korean, he often shows the Korean way of cooking and dishes. But it would be too boring, right?

So, he brings in a contender.

In this video, he brings in a French cook and ultimately turns his kitchen into a battleground.

dannygrubs

original sound - Danny Kim

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Comments

L

len_735 2w ago

Please for the French way take a real French

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B

bbesxoxo 2w ago

The french way full of butter

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thembelenkosinimk 2w ago

So French people regularly just have egg and salmon ?

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nekoshelby31 2w ago

Ah depuis quand c'est la recette française 😂😂😂😂

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J

jsdattho 2w ago

Idk that from France

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C

casey1966 2w ago

French omelette avec du saumon 🙈🤌😭

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D

davieshawn0 2w ago

it is not french way that was japanese way

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J

jay_b1rdb01 2w ago

That’s a Japanese omelette

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