Inside Beauty TikTok: Makeup and Outfit Formats Pulling 261M+ Views

What is this trend

Beauty creators transform their looks in different ways. Some creators rely on makeup to become familiar characters, while others use accessories, styling details, or outfit changes to highlight a particular look.

Others make the reveal more engaging by including another person, adding context and personality to the transformation.

Across these 10 videos, four formats emerge as the most common approaches.

• Character-inspired makeup

From Venom to Spider-Man, character-inspired makeup gives beauty creators a recognizable transition for a dramatic transformation. Instead of simply showing off a finished look, creators recreate familiar characters through makeup and styling.

The Venom Makeup Couple video pulled 101.3M+ views, while the Spider-Man makeup video reached 16.7M+ views.

L

landdyam

sonido original - 🌙

102.3M 14.3M 61.9K 1.9M 958.6K

Comments

• F

  f_i9b 1mo ago

  Damn that’s so hot

  610.9K

• R

  ric_andree 1mo ago

  este trend ni existe

  517.8K

• A

  aran.dequito 1mo ago

  No one can beat this one...

  346.2K

• P

  priv.ugh 1mo ago

  How do people know how to kiss

  236.6K

• N

  n1patzu 1mo ago

  ok am i the only who thinks ts is corny asf..?

  206.7K

• O

  oriannxdiaz 1mo ago

  am i the only one thinking abt how they’re eating the paint

  88.8K

• C

  ceylin.269 1mo ago

  ne güzel öpüştüler lab içim gitti

  41.2K

• L

  lixy.mp4 1mo ago

  Yall are so boring... this aint "corny". Its so cool

  37.4K

L landdyam

102.3M 1.9M 14.3M

Y

yaprintsevaa

оригинальный звук - yaprintsevaa

16.8M 1.2M 3.3K 137.2K 382.1K

Comments

• O

  o4uyl 2mo ago

  تحسسك انه سهل

  6.6K

• J

  jennnnnnn_30 2mo ago

  hallo guys

  2.3K

• C

  chebarts 2mo ago

  Did i pass the test?

  189

• Y

  ya_nab 2mo ago

  ну вроде норм😁😁

  168

• S

  suez_87 2mo ago

  All I wana knw is where u get that black face line point face makeup

  45

• K

  k_yu60 2mo ago

  Оцените пожалуйста моё:)

  44

• S

  shinezellenarvasa 2mo ago

  since everyone's showing theirs,well here's mineee

  31

• M

  mokovaa07 2mo ago

  Где вы были час назад 😭😭

  14

Y yaprintsevaa

16.8M 137.2K 1.2M

For beauty brands, this format offers a way to showcase creative makeup techniques, special-effects products, and bold finishes through recognizable characters that viewers already know.

• Experimental and expressive makeup

Not every beauty look needs to follow conventional glam standards. The Whimsymaxxing Bedazzled video (5M+ views) and Baby Cry Makeup (2.7M+ views) show two different ways creators can experiment with their appearance, whether through decorative details or makeup inspired by a particular mood.