Storytelling
Sydney Sweeney Sports Ad Backlash
Female athletes and fitness creators are pushing back against Sydney Sweeney's Novig sports betting ad, which critics say sexualizes women in sports.
Performance
19.6M Total Views
21.48% Engagement Rate
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Athletes in team uniforms laugh and hug on a podium while the text says I absolutely hate Sydney Sweeney's new sports ad.
An athlete lifts a huge pile of event credentials over her head, with pink text about years of fighting for opportunity and proving themselves.
An ultrarunner in rain gear stands on a windy coast and a dark trail, repeating that your body is an instrument, not an ornament.
