What's Viral Right Now

Cleveland! by Taylor Swift Viral Sound

Creators are reacting to Taylor Swift's new song Cleveland!, joking that the instrumental sounds like The Sims build-mode music, and some of those clips have millions of views.

GRWM Category Reveal Trend

Creators post a labeled get-ready-with-me montage moving through barefaced, outfit, jewellery, makeup, and hair before the reveal.

Jean Phil Spin-Off Characters Dance Trend

Jean Phil, the AI Frenchman, now has a whole spin-off universe of characters doing their own dances, from a Lord Farquaad look-alike to a woman named Jeanette. Some are AI, some are people in costume, and nobody's sure which is which.

"How I Sound Trying to Explain" Hook

Creators lip-sync Tokyo Toni's rambling, high-energy original-sound clip with exaggerated expressions under captions like 'how I sound trying to explain [a relatable quirk]', playing a calm setup against an unhinged delivery.

Two Fishes Viral Sound

Sincere's line from Love Island USA about having two fishes and not having to put one back gets lip-synced with open-hand gestures, with the fish turned into costumes or cut-out props.

"Nicole Kidman" Viral Sound

Creators soundtrack unrelated clips (a tattoo reveal, US Open coverage, an Emmys post) with Adéla's song \"Nicole Kidman,\" the only thing connecting them.

"My American Girl Doll" Viral Sound

Creators reuse Angelo David's resurfaced 2009 excited 'my American Girl doll' clip as audio, then cut to reveal an unrelated real-life favorite, a sibling, pet, or keepsake, for comedic contrast.

Transition Incoming Makeup Reveal Viral Sound

A look left, a look right, and a hard cut to a finished makeup or costume look, all under a Transition incoming caption. The sound is a short instrumental, and ILLIT's official clip uses it for a hallway walk-away that lands on a face close-up.

It's Not Gonna Work POV Trend

Creators stage a skit where a wife warns it's not gonna work right before her husband tries it anyway, captioned POV: your wife is always right.

Boo Basket Trend

Partners, friends, and small businesses put together Halloween-themed "boo basket" gift baskets and reveal them on camera.

Whimsy Maxxing Trend

Everyday objects, pets, and people get bedazzled with gems and playful kitsch touches in a maximalist embrace of whimsy over minimalism.

Fortnite Zany Emote Dance Trend

The loose funk dance from Fortnite's Zany emote, done to the Zany Emote Fortnite sound, solo or in pairs.