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Food ASMR Doesn’t Need Much to Work
No jokes, no storyline, no fancy edits, just a microphone, a big food order, and the sounds of eating.
CapCut, ChatGPT & AI Photo Trends: Your Next UGC Inspo for AI Apps
CapCut, ChatGPT, and AI photo trends are showing how AI apps can become part of the content itself, giving brands a closer look at what makes people talk about and play with these tools organically.
Maybe Your Next Inspiration Is a Stranger
Three creators find stories of money, success, and shared identity in unexpected places.
Get Ready with the New Get Ready With Me Content Format
Simple sound, simple transition, and done in 10 seconds. This GRWM format may be your new favorite.
The Repeatable Fashion & Beauty Hook You Don’t Wanna Miss
For a niche that really highlights the true you, personal hooks never go wrong–as well as making it your own content series.
Recreate the “Spirit” of Spirit Halloween Right Before It Peaked
Learn how Spirit Halloween turns product reactions and customer-generated content into pre-Halloween hype that keeps people talking before the season peaks.
Boo Basket Ideas Give Brands a Head Start on Halloween
Boo baskets are bringing Halloween gifting to the feed early, and brands can get in before Halloween peaks.
The Color Snack Challenge: Name a Color and Pick a Snack
A simple color prompt turns a pile of snacks into a surprisingly watchable two-person challenge, with each player bringing their own take.
What We Can Learn from a Rice Ball?: Japanese with Gohan-kun
A cute, familiar mascot can turn simple educational content into a recognizable series that makes viewers addicted to learning a new language.
You Think You Know Sport? Think Again: Sydney Sweeney in Controversial Ad, Again
Sometimes, the easiest way to get people talking is to give them something to “argue” about. Sydney Sweeney’s latest controversial ad proves that a debate can go a long way when it comes to getting people’s attention,
Clara with Her Repetitive Opening Hook
You don’t always need a new hook for every video. Just repeat the right one and make it yours!
“My Favorite Person”: Cameraman Prank that Warms Our Heart
The "my favorite person" trend shows how one unexpected reveal can create millions of heartfelt views.