TL;DR
- Trends
- Skims’ Advent Calendar-related content
- Views
- 34.3M+ combined views from 5 listed videos in a span of one day
- Format
- Various formats related to the topics: unboxing, reaction, and meme content.
- Why It Works
- The complaint about Skims’ advent calendar is currently trending, so the traffic for topic-related content is relatively high
- Use It When
- You are a beauty & fashion creator and want to jump into the trend
What is this trend about
Since the Christmas season is approaching, brands start to launch their advent calendar as a Christmas countdown. One of those brands is Kim Kardashian’s clothing line, Skims.
As usual, creators usually make advent calendar unboxing content in advance
@kaylaryan
kaylaryan
оригинальный звук - AleX
Comments
- D
damaris.x 6d ago
girl that’s skams
574.8K
- E
eamlm 6d ago
Kim cleared out her car
467.3K
- A
anaarjss_ 6d ago
she said😭
231.4K
- S
sage02734 6d ago
not even a hair related company btw
180.2K
- U
unipire 6d ago
what if you're bald?? 😭😭
140.1K
- K
kevin.burga_ 4d ago
its giving
129.2K
- S
shayfromthecomments 6d ago
this should be illegal wtf
68.6K
- G
gigglesharter01 6d ago
I didn’t except it to be this bad
41.5K
24.1M 
198.9K 
2.1M This is usually the type of content that viewers love because of the surprise element for the items on every date.
@demingai
demingai
original sound - Demi
Comments
- N
nopost_account 5d ago
Skims box lol
66.7K
- N
nessiekg 5d ago
saw someone describe the skims one as "Serial killer trophies"
38.7K
- W
wl.forever.ever 5d ago
that IS worth 30 bucks
17.9K
- L
liv._stgt 5d ago
Skims could never
13.8K
- J
justicecheonsa 5d ago
at least H&M's keychains are actually cute
10.7K
- J
jayjay74185 5d ago
30 dollars???
1.9K
- M
moon_dream963 5d ago
yeah, but the keychains are actually so cute and I would definitely use them...but the skim ones...nope...ugly af
1.2K
- N
nataleeharrisson 5d ago
so basically skims is a scam NOT EVEN worth $30!!!!! 😳
881
3.0M 4.4K 311.9K But what if people start to think that the 150$ Skims advent calendar isn’t worth the price?
Yup, they’ll make a meme out of it.
6.3M 23.2K 572.9K 825.0K 5.4K 87.7K Because of the tremendous complaints, Skims issued an apology email as well as an offer of a refund or voucher for those who felt unsatisfied with their purchase of the advent calendar.
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