Turn an Unrelated Meme Into Your Marketing Moment: It's Me, It's Verity!

What is this trend about

When your brand is mentioned as an internet joke, don’t bite down. Instead, do what Anne Hathaway did.

To give you some context: basically, Minecraft’s “It’s me, It’s Verity” horror song just went viral as an internet joke. At the same time, Anne Hathaway shares the same character name in her upcoming movie, Verity.

Capturing the hype, Hathaway uses the song lyrics in one of her promotional videos. And you know exactly how people react to this.

A

annehathaway

Anne Hathaway

original sound - Anne Hathaway

24.4M 3.6M 41.6K 1.5M 330.3K

Comments

• O

  otiscoco 2w ago

  Am i fucking high?

  835.5K

• P

  phxntomopera 2w ago

  is she quoting the fucking verity song 😭

  755.3K

• T

  thatmob_ 2w ago

  original Verity😭✌️

  428.6K

• L

  lucianv.962 2w ago

  I’m so fucking confused right now

  424.0K

• H

  haleyybaylee 2w ago

  Ain’t no way

  212.4K

• .

  .skylinex 2w ago

  What's the capital of Paris?

  196.9K

• H

  horrorskunx 2w ago

  Are you quoting my… are you.. what?🤣

  108.3K

• D

  darcy.gov.uk 2w ago

  she knows. why does she know.

  88.4K

A annehathaway

24.4M 1.5M 3.6M

People flooded TikTok with their reaction videos about Hathaway’s promotional material. The engagement also went crazy.

H haleyybaylee

6.4M 23.5K 1.0M

G glutenfreemess

1.5M 2.1K 200.0K

V vicente.marqdt

293.6K 1.1K 59.2K

With 7.2M+ views for these reaction videos in real time, this is a genius PR move from Verity.