Halloween Costume Trend: The “What’s Up” Reveal

This 280M+ Views Costume Trend Could Be Worth Bringing Back for Halloween

TL;DR

Trends: Two people or more in matching or complementary costumes pass back-to-back and lip-sync to “What’s Up” by 4 Non Blondes as the camera moves around them.
Views: 280.5M+ combined views across six videos.
Format: Unique costumes + back-to-back poses + lip syncing + a moving camera
Why It Works: Familiar characters make the reveal recognizable, while the seasonal connection gives viewers a reason to revisit the format.
Use It When: You want to plan Halloween content early, especially if your brand can connect two or more recognizable characters or identities through a costume swap.

What is this trend

Heyy creators, if you have lots of friends, we believe this trend will suit you well! Cause let’s be real, it’s perfect to make the costume reveal with your people rather than just being a loner, right (whoops)

This trend features two or more people dressed in recognizable Halloween costumes. They stand back to back while lip-syncing to the “What’s going on” sound. The audio is actually named “What’s Up” by 4 Non Blondes.

And so I wake in the morning and I step outside

And I take a deep breath and I get real high

And I scream from the top of my lungs

"What's going on?"

Across six videos we checked, the format drew 280.5M+ combined views. The character examples include Matilda’s Trunchbull and Bruce, Coraline’s Other Mother, Pennywise and Freddy Krueger, and a cheerleader paired with a boxer.