TL;DR
- Trends
- "Try to Act Normal and Remain Calm" trend.
- Views
- 5.3M+ views for the highest-performing one; the others got 150K+ avg. views.
- Format
- Single clip with text copy and trend-specific sound (Try to Act Normal and Remain Calm)
- Why It Works
- Instant understanding matters; lack of context clarity makes viewers lose interest.
- Use It When
- You want to try to grab viewers’ attention by making sure all the context is clear within the first few seconds.
What is this trend about
So, let’s get straight to the point. Here’s some video of the “Try to Act Normal and Remain Calm” trend.
10.4M 
32.0K 
1.4M 278.3K 2.4K 58.9K 167.1K 1.4K 44.6K 165.0K 2.8K 33.6K 108.3K 2.1K 34.4K Same sound, same placement of text copy. But the first one got a whopping 5.3M+ views, while the other got 226.6K, 142.5K, 136.4K, and 99K.
Now, guess what makes them different.
Okay, we agree that the orange paint was indeed funny. 😹
But the reason for it is actually the clarity of the context.
Context clarity matters
Try to watch this video again. In the first few seconds, you already know the context of this video clearly.
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