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Soph Leading 24.2M+ People with The 31 Days in Halloween Costumes Series

There’s not a single day in Halloween month without costumes, or at least that’s what Soph thinks about Halloween.

10 October 2026 4 min read

Soph Leading 24.2M+ People with The 31 Days in Halloween Costumes Series

TL;DR

Trends
Soph’s 31 Days in Halloween Costumes series
Views
24.2+ combined views from 7 videos, uploaded on the same day.
Format
Fashion makeover-themed numbered series, transformation/before-after, lipsync/skit.
Why It Works
Numbered series makes people want to tune into the next video, complemented with other videos in the same costume as well.
Use It When
You want to make a numbered series as well as ensuring people talk about it.

What is this trend about

There’s no Halloween without Halloween costume-maxxing every single day, right?

Or at least that’s what Soph is thinking about.

n
7.5M Followers455M Total views62.4M Total likes13.9% Engagement100 Videos4.5M Avg. views
notsophiesilva
6.8M2.3K441K
notsophiesilva
8.1M7.8K1.4M
notsophiesilva
2.5M1.6K317.2K

Soph, as you know, is a TikTok creator notoriously famous for her fashion makeover content. She usually makes a themed makeover based on a recurring event or season.

Now that it is Halloween, of course she’s not going to let the hype go away just like that. And just as usual, she began to create a fashion makeover series for Halloween, “31 Days in Halloween Costume”.

N @notsophiesilva
Views 7.9M Shares 11.9K Likes 1.3M

She started her Halloween specials with a numbered series, keeping the viewers attached to the content. Viewers can easily keep track of the makeover content episodes she uploads each day.

For one costume makeover episode, she made it into two chapters.

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